Re-imagining airpods
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ROLE
Forma Labs GmbH
year
2026
duration
4-6 Weeks
tools used
New York, USA
overview
Forma Labs had the science but not the story. Their previous identity looked like every other biotech company — clinical, cold, forgettable. They needed something as precise as their work but human enough to earn trust from investors, partners, and the public.
approach
We started with the science itself — Forma's core research lives at the intersection of structure and function. That tension became the design principle. A typeface with precision and warmth. A mark built from geometric forms that carry biological logic.
Deliverables
Brand Strategy
Logo System
Typography
Color System
Brand Guidelines
Motion Principles
